The Infographic Process

THE STORY BEHIND THE INFOGRAPHIC PROCESS

I designed my first infographic in the beginning of their peak in March of 2013 and discovered a passion and talent I didn’t even know I had until given the opportunity to create one…and it was the about beer! I was an early fan of infographics and started a pinterest board for them in 2011 to capture all my favorites. Little did I know…

Two years and 30 infographics later, I’ve become known as the infographic queen around town, and even nationally. I even caught the attention of the creative director at Visual.ly and they hired me as one of their designers in their marketplace later in 2013.  I think my early training years of information architecture—while designing Royal Caribbean’s 95-page International Fleet Catalog at my agency job—has a lot to do with why I excel at them…and they do come easily to me {not everything does!}

My brain is wired to take content and organize it so it’s easy to read and quickly find the information you are looking for. I also have a natural skill to interpret data, statistics, and bulleted information, and translate them into beautiful graphics. Yes, I am tooting my own horn here! 🙂 But I’m also laying the foundation for this infographic I recently designed for clients and potential infographic clients.

While I may have a couple of years of experience with infographics, most companies are just now getting to know about them, and realizing the value of their marketing power. But most have no idea of how to even begin, or what it’s like to work with an infographic design. So, this Infographic Process infographic was designed for just that need. There are slews of infographic designers out there, but you need to make sure you work with a professional one in order to get your desired results.

The key to a successful infographic is 1) Hire a professional, experienced infographic journalist to write the outline 2) Hire a professional, experienced infographic designer to design/layout the content 3) Promote and share it!

TO SEE SAMPLES OF MY INFOGRAPHICS, VISIT MY VISUAL.LY OR BEHANCE PROFILES.

The Infographic Process by dezinegirl creative studio

The Infographic Process by dezinegirl creative studio

 

 

Introducing Infograms with a Holiday Offer

Another Made-up Word for Webster’s Dictionary: Infogram

As a designer of infographics and Instagram graphics for clients, my idea of mixing the two together was the result of my friend’s stumbling of words during a discussion recently. We were talking about infographics and social media marketing including Instagram, and out of her mouth blurted: INFOGRAM. We laughed at first, but then a light bulb went off! Both are used separately as marketing tools online and on mobile devices, so why not combine them together for a quick way to promote on Instagram? {I owe her one if this takes off!}

The first thought I had was to offer bite-sized infographics because everyone knows I am the Infographic Queen 🙂 No one has done this that I know of. But the more I thought about it, I figured out even more ways to use Infograms {some of you may be already doing this, so just glaze over those parts}.

With an Infogram, you could promote an event with a Save-the-Date or a reminder for it, you could promote a sale or offer for your services or products, you could send out messages to your customers, and the best idea is that you could create snapshots of data from a larger infographic you already have posted on your website – linking the Infogram back to your site for more traffic.

Here are some examples I created from projects I designed for clients, just to show you how it could be done…these are not actual Infograms:

INFOGRAM EXAMPLES BY DEZINEGIRL CREATIVE STUDIO

INFOGRAM EXAMPLES BY DEZINEGIRL CREATIVE STUDIO

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Resources

There are a couple of ways to get your Infogram graphic from your desktop computer to Instagram. 1) You can mail it to your mobile device {smart phone or table} and upload through the Instagram app [see guide]. 2) Or the other method is to upload from your desktop computer via BlueStacks, an Android emulator that lets you run Android apps {like Instagram} on your computer. You can use BlueStacks on both Windows and Mac OS X [see further down the guide].

Holiday Offer for New Clients!

I hate to say this but the holidays are one of the best times to market your business, service or product, but in a subliminal way using a holiday theme. Even though we are bombarded with ads and offers, it’s widely accepted among consumers, and well, they are in a shopping mode anyway. So here I am…because I want to share my excitement of this new service, I am offering new clients a holiday special on Infograms. It’s for a limited time only, so you must hurry 🙂 If you have any questions, feel free to contact me!

 

HOLIDAY PROMO FOR NEW CLIENTS

HOLIDAY PROMO FOR NEW CLIENTS

 

Color My World

Color is EVERYTHING, regardless if used in web design or print design. Color conveys emotions, feelings, moods, and can even determine whether or not you make a purchase, or believe in a brand. It’s mighty powerful.

In my studio, I surround myself with vibrant colors for stimulation, and also out of love. In my home, it’s more of a neutral palette with a splash of soft green and blue hues. I love a peaceful, calming environment when I’m relaxing there.

I digress…

These guys at Kissmetrics created a beautiful infographic that breaks it down to basics – what I learned my freshman year in college many moons ago. I share it for a few reasons 1)  I love infographics, especially nicely designed/illustrated ones; 2) I find color theory fascinating; and 3) my clients need to understand why I choose the colors I do for their brand.

 

The Art of Color Coordination

by KISSmetrics.
Explore more infographics like this one on the web’s largest information design community – Visually.

infographics – what ARE they?

A GOOD INFOGRAPHIC IS WORTH A THOUSAND WORDS.

Infographics have been around for years whether you knew this or not – and in the last couple of years they have increased in popularity like wildfire!! Even some of my design peers don’t know what an infographic is, so don’t feel bad if you’re new to them as well.

I’ve been a huge fan of them for years, and am fortunate to design them for my clients. My brain is wired in an information-architectural way, so it comes naturally for me to interpret words into graphics. Plus I just love the art styles – flat art especially. I’m a vector girl!

So then, what is an infographic exactly? Simply put, they break down complex data quickly by usage of graphics. Wikipedia defines them as graphical visual representation of information, data, or knowledge intended to present complex information quickly and clearly. They improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. The process of creating infographics can be referred to as data visualization, information design or information architecture.

If an infographic is well-designed it can make a boring subject an engaging experience, such as scientific or mathematical graphs and charts, or statistics. Snore! My eyes glaze over data like this. But give it some compelling and cool graphics, and I’m like interested in the information! And I actually retain it in my brain! Infographics just help organize all that data into easy-to-read and understand bits of information with graphics.

And since we’re visual folks, Customer Magnetism  explains what an infographic is with an infographic!! It’s gone viral, and that’s the beauty of them. With all the social media platforms out there in the virtual world for sharing, your infographic can travel around the world in seconds! One of mine actually made it to China and France with the English translated into their language. Crazy! But, I’ll get into the benefits of infographics and why you need them for your business in another post.

what-is-an-infographic

©Customer Magnetism