The Infographic Process

THE STORY BEHIND THE INFOGRAPHIC PROCESS

I designed my first infographic in the beginning of their peak in March of 2013 and discovered a passion and talent I didn’t even know I had until given the opportunity to create one…and it was the about beer! I was an early fan of infographics and started a pinterest board for them in 2011 to capture all my favorites. Little did I know…

Two years and 30 infographics later, I’ve become known as the infographic queen around town, and even nationally. I even caught the attention of the creative director at Visual.ly and they hired me as one of their designers in their marketplace later in 2013.  I think my early training years of information architecture—while designing Royal Caribbean’s 95-page International Fleet Catalog at my agency job—has a lot to do with why I excel at them…and they do come easily to me {not everything does!}

My brain is wired to take content and organize it so it’s easy to read and quickly find the information you are looking for. I also have a natural skill to interpret data, statistics, and bulleted information, and translate them into beautiful graphics. Yes, I am tooting my own horn here! 🙂 But I’m also laying the foundation for this infographic I recently designed for clients and potential infographic clients.

While I may have a couple of years of experience with infographics, most companies are just now getting to know about them, and realizing the value of their marketing power. But most have no idea of how to even begin, or what it’s like to work with an infographic design. So, this Infographic Process infographic was designed for just that need. There are slews of infographic designers out there, but you need to make sure you work with a professional one in order to get your desired results.

The key to a successful infographic is 1) Hire a professional, experienced infographic journalist to write the outline 2) Hire a professional, experienced infographic designer to design/layout the content 3) Promote and share it!

TO SEE SAMPLES OF MY INFOGRAPHICS, VISIT MY VISUAL.LY OR BEHANCE PROFILES.

The Infographic Process by dezinegirl creative studio

The Infographic Process by dezinegirl creative studio