The Power of Color in Brands

When asked by clients to design their company logo, I always ask a specific set of questions to determine their target market and brand essence. The choice of colors is a very important part of the branding process. It can make or break your brand.

Recently I did some extensive research into why color matters and designed this helpful infographic to support this crucial step in defining a brand. Feel free to share. You can also find it in slide formats on my slideshare.



Why Color Matters in Brands

Why Color Matters in Brands

Working with Brand Guidelines for Infographics

My last 3 infographics for have not been a total creative freedom for the design. But I LOVE infographics, so I gladly take on any and all. For these last few projects I have had to strictly follow their brand guidelines for the fonts, colors and types of graphics and icons.

While I do like following brand guidelines because it provides limitations and boundaries {sometimes too much freedom can cause a creative block}, it can sometimes prove challenging when it doesn’t fall within my design aesthetics. Or when I know nothing about the product/service the infographic is based on, it calls for intense research and deep analysis and strategic execution.

I tend to wonder if I can actually design something I am satisfied with, as well as hit the target for my client…but ¬†when it is completed, I surprise myself with a delightful outcome. This Hitachi Data Systems Infographic was one of those challenges: strict brand guidelines, and I had absolutely no idea what the product is or does! But lookie here! It’s a thing of beauty!

Hitachi Data Systems - Reduce Your TCO

Hitachi Data Systems – Reduce Your TCO