Color My World

Color is EVERYTHING, regardless if used in web design or print design. Color conveys emotions, feelings, moods, and can even determine whether or not you make a purchase, or believe in a brand. It’s mighty powerful.

In my studio, I surround myself with vibrant colors for stimulation, and also out of love. In my home, it’s more of a neutral palette with a splash of soft green and blue hues. I love a peaceful, calming environment when I’m relaxing there.

I digress…

These guys at Kissmetrics created a beautiful infographic that breaks it down to basics – what I learned my freshman year in college many moons ago. I share it for a few reasons 1)  I love infographics, especially nicely designed/illustrated ones; 2) I find color theory fascinating; and 3) my clients need to understand why I choose the colors I do for their brand.

 

The Art of Color Coordination

by KISSmetrics.
Explore more infographics like this one on the web’s largest information design community – Visually.

Charitable Giving

Can you believe that next week we will be in the month of March already? Wasn’t it just Christmas, or is this just me feeling time slipping by so fast? As I was working on some current projects for my client, International Bipolar Foundation, I had to default to a holiday infographic I created for them for reference.

It made me realize that we shouldn’t promote charitable giving only during the holidays, but throughout the year. And we should be giving throughout the year as well! My best way of giving is of my talents – designers are starving artists for real, so monetary giving isn’t always possible.

Currently, I’m working on some pro-bono projects for two separate fundraisers – one is for International Bipolar Foundation and the other is for a nonprofit I served on the board for 5 years, Young Audiences of San Diego.

Most nonprofit organizations lack in the area of design help because a majority of their income is through grants and donations, so they cannot afford to hire agencies. I wish I could offer my services pro-bono all the time!

In any case, I wanted to share the holiday infographic to inspire giving year-round. Here’s hoping IBPF will want an infographic for just that!

Give the gift of health.  ©dezinegirl creative studio

Give the gift of health.
©dezinegirl creative studio

The Art of Comfort Food & Branding

In the Summer of 2013, I had the wonderful opportunity and experience of a lifetime most designers dream about:  branding design for a new restaurant!

Plow & Harvest – The Art of Comfort Food restaurant was a new concept in Alberta, Canada conceived by Joe Ricketts, founder of Ameritrade and owner of the Chicago Cubs. His dream was to bring a farm-to-table, fresh-fast casual concept to a market that was saturated with either fast food or sit-down steakhouses. The idea behind a farm-to-table concept is that the food is locally-sourced so that it not only provides food at it’s freshest state, but also supports the local ecology and economy. Farm-to-table restaurants consider this their selling point.

Working with AccessPoint Group, who provided the all the resources to get the restaurant up and running, we created everything from scratch {pun intended} – the logo and branding, signage, menus for print and web, business cards, flyers, promotional pieces, uniforms, a responsive parallax website, and even exterior and interior decor!  Executive Chef James Bailey put his spin on comfort foods that tailored to the hearts of Canadians – from Baked Macaroni & Cheese, Buttermilk-Fried Chicken Sandwich {my favorite}, to BBQ Bison Meatloaf and Roast Alberta Beef Au Jus. Quick comfort to fill up bellies on the go.

At first, the Canadians didn’t understand the concept having to order their food at the counter and then sit down to have their dish delivered – like we are used to in the States. The combination of fast food and a sit down restaurant. Eventually they fell in love with the fresh, delicious food, superb service and attention to details. And we learned that Canadians love to sit for long periods of time, especially with their favorite local beer or mixed drinks!

Unfortunately, as in many cases of new concept restaurants, Plow & Harvest did not survive through the winter. Even the passion behind the makings of a great restaurant concept cannot survive a market where it can’t thrive. It was a sad blow since we all put our hearts and souls into this project. But as they say, onward and upward!

I created a brand board to showcase a mere glimpse into all the branding that was created for Plow & Harvest.

Cheers!

Branding Elements for Plow & Harvest

Branding Elements for Plow & Harvest

Love in the Digital World

It’s Valentines Day, so why not create an infographic for couples? I stumbled upon this article written by Amanda Lenhart and Maeve Duggan of Pew Research Internet Project – and thought it would make for a fun infographic about couples usages of digital technology based on a survey taken in 2013. Here’s the intro copy from their website:

The internet, cell phones, and social media have become key actors in the life of many American couples— the 66% of adults who are married or in committed relationships. Couples use technology in the little and large moments. They negotiate over when to use it and when to abstain. A portion of them quarrel over its use and have had hurtful experiences caused by tech use. At the same time, some couples find that digital tools facilitate communication and support. A majority of those in couples maintain their own separate email and social media accounts, though a smaller number report sharing accounts and calendars. And fully two-thirds of couples share passwords.  The broad statistical picture looks like this:

Love in the digital world

Love in the digital world